Journal of Current Issues & Research in Advertising

The AAA assumed ownership of JCIRA in 2011. This publication had  been a notable publication for advertising scholarship for over three decades.  After a year's hiatus, it resumed publication in 2012. Since then, we have awarded a best paper award.  The Chair of the AAA Publications Committee tabulates nominations from Journal reviewers and prepares a list which is then voted on by Publications Committee members. Authors are honored with a $500 check and a plaque during the annual AAA Conference. 



Jung Hwan Park, Olesya Venger, Doo Yeon Park and Leonard N. Reid (2015),

“Replication in Advertising Research, 1980–2012: A Longitudinal Analysis of Leading Advertising Journals”


Eric Haley, Ronald Taylor, and Margaret Morrison, "How Advertising Creatives Define Excellent Planning"



Gregory J. Hoplamazin and Osei Appiah, "Viewer Responses to Character Race and Social Status in Advertising:  Blacks see Color, Whites see Class"



Tom Reichert, Courtney Carpenter Childers, and Leonard N. Reid. "How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising"


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