2017 AAA Annual Conference
March 23 – 26, 2017
Hilton Boston Back Bay • Boston, Massachusetts
TIME AND LOCATION
The 2017 Annual conference will be held March 23-26 in Boston MA at the Back Bay Hilton Hotel. While there is only the occasional blizzard, March can be chancy. However, there are many wonderful spots and history in this city and many of them can be reached through the covered malls accessible just out the hotel door.
Boston aka “Beantown” has more than the big league sports (the SOX). It also has rich Colonial roots and was the scene of many events that precipitated the American Revolution (Boston Tea Party, Boston Massacre, etc.). It is also known for its literary culture, earning a reputation as "the intellectual capital of the United States,” thanks to the city's many universities. Additionally, many of our great nineteenth century authors wrote in Boston: Ralph Waldo Emerson, Henry David Thoreau, Nathaniel Hawthorne, Margaret Fuller, James Russel Lowell, and Henry Wadsworth Longfellow.
The Back Bay Hilton Hotel is located at 40 Dalton Street, Boston MA 02115. This 390-room hotel is located minutes away from Fenway Park, the Museum of Fine Arts and Symphony Hall. You will find world-class shopping at Copley Place Mall and The Shops at Prudential Center and the neighborhood offers some great dining and night life. Newbury Street is just a short distance from our hotel and offers boutique shops, restaurants and bars. The hotel features a complimentary 24-hour business center, Starbucks, free Internet in the sleeping rooms, a heated indoor pool and a fitness room.
Cutoff date for reservations at our arranged rate is February 15, 2017, at noon. Our guestroom rate is $199 (single or double occupancy), plus 14.45 % occupancy taxes. To make reservations go to our website - www.aaasite.org. Hotel reservations, as well as conference registration information, can be accessed from our home page. If you need additional assistance, please call +1-617-236-1100 and use the code “AAA.” Your reservation must be guaranteed by a first night room deposit with a major credit card. Remember that our room block is limited and if all rooms are taken, our conference rates will not apply, so don’t wait until the February 15th deadline! After that date the unused portion of our room block will be returned to the hotel’s inventory and you will be charged the standard rack rate.
EXCITING OFF-SITE SOCIAL EVENT - Saturday
To extend our networking, we decided that
“Sometimes you want to go - Where everyone knows your name - And they’re always glad you came.”
That’s right – the iconic Cheers – a typical neighborhood bar. Cheers is a replication of the neighborhood pub featured in the TV series in the 80’s. This one is located in Faneuil Hall; also known as America’s “Cradle of Liberty.” it served as a platform for many activists and leaders to spark action and change. Built by the French Huguenot Peter Faneuil, ‘America’s First Open Marketplace’, was host to food merchants in pushcarts trying to keep up with the increased demand. Faneuil Hall continues to have multiple restaurants, retail shops, cafes, pushcarts, street performers and food colonnade merchants on the property.
CONFERENCE REGISTRATION FEES
We have continued to keep conference fees affordable: $325 for members, $215 for students. Registration includes admission to all professional sessions, the opening reception, 2 lunches (including our Awards Luncheon on Saturday), morning and afternoon breaks, and the gala social events. You are welcome and encouraged to invite family and guests to the lunch and dinner events as well as the reception at Cheers. Please note that family under the age of 21 cannot attend the Cheers event. It is essential that you order your guest tickets when you make your own registration. It is a possibility that we will not be able to offer these tickets at the conference so don’t delay in signing up. Note that a last minute reservation fee of $50 applies after February 23rd.
THE CONFERENCE SPECIAL EVENTS
This year we have three half-day pre-conference sessions:
The first half-day pre-conference event in the morning, Market Research, Consumer Insight, and Creativity, addresses increasingly difficult challenges facing today’s advertising educators teaching advertising/marketing research courses, stemming from the industry transformation and a new generation of students with different experiences and expectations. This session will present the most important and disruptive trends in the market research industry, share major challenges and opportunities faced by educators and professionals, and propose solutions for dealing with the challenges and maximizing new opportunities. Separate registration required: $50.
The second session, in the afternoon, focuses on computational advertising and is titled: Toward a New Discipline of Computational Advertising. It aims at examining the fundamentals and application of computational advertising by answering important questions for both advertising teaching and research. A variety of questions will be explored by expert panelists from both academia and the industry and discussed between the panelists and session attendees. Separate registration required: $50.
The third pre-conference, by pre-application only, is specifically designed for engaging and benefiting our youngest members, who are the future of AAA and our field – our graduate students. This will be the first AAA-EAA joint pre-conference event: the AAA/EAA Joint Doctoral Colloquium. Please do not register for this event unless you have been invited by Sara Rosengren or Ray Taylor. Separate registration required: $15.
Thursday Evening Welcome Reception: Westminster, second floor.
Friday Luncheon: with Rishad Tobaccowala, Strategy and Growth Officer, Member of Directoire + at Publicis Groupe
Friday Evening AAA President’s Reception in the Westminster, second floor.
Saturday Awards Luncheon, Belvidere, second floor.
Saturday Evening, AAA Conference Reception at Cheers Restaurant, Faneuil Hall.
TRANSPORTATION OPTIONS BETWEEN THE LOGAN AIRPORT AND THE HOTEL
· Taxi service (one way) from Logan is approximately $25-$45, about 15-30 minutes, depending on time of day and traffic.
· Shared van (one way) is approximately $20, about 15-25 minutes.
· MBTA (Riding the “T”), subway on the Green Line $2.75. To get to the Green Line from Logan, take the free Silver Line to the Green Line or free Mass port shuttle bus from any terminal to the Blue Line and transfer to the Green Line.
1) Preregister for the conference NOW. You must be a member to register and attend.
2) Make your reservations at the Boston Back Bay Hilton Hotel now to assure availability of your preferred room type and discounted rate. (Deadline February 15, 2017)
3) The final printed version of the conference program will be posted on the AAA web site (www.aaasite.org). It will also be included in registration packets at the conference.
4) We will again be using the Guidebook app and will let you know as soon as it’s open.
We look forward to seeing you in Boston and to helping you to enjoy another great AAA Conference. Look for us in the Registration Area on the second floor, Pre-Assembly Area.
P.S. when in Boston, eat as much seafood as possible. Local specialties include the 'sacred cod,' fresh steamed lobster, oysters on the half-shell and thick, creamy chowder.