Journal of Advertising Best Article Award

The Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published each year. The Chair of the AAA Publications Committee tabulates nominations from Journal reviewers and prepares a list which is then voted on by Publications Committee members. Authors are honored with a $500 check and a plaque during the annual AAA Conference.



Susanne Schmidt and Martin Eisend (2015), “Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising,” 44 (4), 415-428.


Kathryn A. LaTour, Michael S. LaTour, & Charles Brainerd, "Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising"

Judith Anne Folse, Scot Burton and Richard Netemeyer, "Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes," 42(4), 331-342.


Guillaume D. Johnson and Sonya A. Grier, "What about the Intended Consequences?: Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness," 41(3), 91-106.


Duff, B. R. L., & Faber, R. J. (2011). "Missing the mark: Advertising avoidance and distractor devaluation". Journal of Advertising, 40(2), 51-62.



Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor, “Measuring Soft-Sell Versus Hard-Sell Advertising Appeals,” 39 (2) 5-20.   



Hyeonjin Soh, Leonard N. Reid and Karen Whitehill King, "Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale," 38(2) 83-103.



Michael L Capella, Charles R. Taylor, and Cynthia Webster, “The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis,” 37(2), 7-18.


Stephen J. Grove, Les Carlson, and Michael J. Dorsch, “Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time,” 36(1), 37-54. 



James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan, “Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads,” 35(1), 105-122.


Edward F. McQuarrie and Barbara J. Phillips, "Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words," 34(2), 7-20. 


Minette E. Drumwright and Patrick E. Murphy, "How Advertising Practitioners View Ethics," 33(2), 7-24. 


Julie Ruth and Bernard L. Simonin, "Brought to You by Brand A and Brand B," 32(3), 19-30. 


Barbara J. Phillips and Edward F. McQuarrie, "The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999," 31(4), 1-13. 


Marla Royne Stafford, Tomas F. Stafford, and Ellen Day, "A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions," 31(2), 17-36. 


Joyce M. Wolburg, "The 'Risky Business' of Binge Drinking Among College Student: Using Risk Models for PSAs and Anti-Drinking Campaigns," 30(4), 23-39. 


Ruth Anne Weaver Lariscy and Spencer F. Tinkham, "The Sleeper Effect and Negative Political Advertising," 28(4), 13-30. 


Brian D. Till and Terence A. Shimp, "Endorsers in Advertising: The Case of Negative Celebrity Information," 27(1), 67-82. 


Amna Kirmani, "Advertising Repetition As A Signal Of Quality: If It's Advertised So Much, Something Must Be Wrong," 26(3), 67-82. 


Avery M. Abernethy and George R. Franke, "The Information Content of Advertising: A Meta-Analysis 25(2), 1-17. 

Cele Otnes and Linda M. Scott, "Something Old, Something New: Exploring the Interaction between Ritual and Advertising," 25(1), 33-50.


Dean M. Krugman, Glen T. Cameron and Candance McKearney White, "Visual Attention to Programming and Commercials: The Use of In-home Observations," 24(1), 1-12. 


Barbara B. Stern, "A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient," 23(2), 5-15. 


Teresa J. Domzal and Jerome B. Kernan, "Mirror, Mirror: Some Postmodern Reflections on Global Advertising," 22(4), 1-20. 


Patricia A. Stout and Roland T. Rust, "Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?" 22(1), 61-71. 


Lawrence C. Soley and Robert L. Craig, "Advertising Pressures on Newspapers: A Survey," 21(4), 1-10. 


Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J. Stoltman, "The Moderating Effects of Ad Message Involvement: A Reassessment," 20(2), 29-38. 


Peggy J. Kreshel, "John B. Watson at J. Walter Thompson: The Legitimation of 'Science' in Marketing," 19(2), 49-59. 


David W. Stewart and Scott Koslow, "Executional Factors and Advertising Effectiveness: A Replication," 18(3), 21-32. 


Roberto Friedmann and Mary R. Zimmer, "The Role of Psychological Meaning in Advertising," 17(1), 31-40. 

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