Journal of Current Issues & Research in Advertising


The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted. The best of theoretical and applied data-driven works are welcomed. Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged.  


Papers from a variety of paradigmatic perspectives are welcomed. 

All papers published in JCIRA go through a rigorous, double-blind, peer-reviewed process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail. 

The journal is published by Routledge and comes out twice per year.  


JCIRA editor in chief:  

Eric Haley 

School of Advertising and Public Relations 

The University of Tennessee 



The JCIRA website is located at 


Members receive free access to the JCIRA, one of the benefits of membership in the American Academy of Advertising.

For access, log in and click here.


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