Journal of Interactive Advertising  


The Journal of Interactive Advertising (JIAD) is a refereed online publication of the American Academy of Advertising. It is designed to promote our understanding of interactive advertising, marketing, and communication in a networked world.


Its editorial board consists of leading academicians in advertising, communication, marketing, library science and telecommunication from North America, Asia and Europe, as well as leading practitioners from Internet advertising agencies, Internet content providers, and traditional advertising agencies.


Authors are encouraged to submit their manuscripts for consideration for publication. Manuscripts are subject to blind review by three reviewers, and the turnaround time normally is three months.


JIAD is published twice a year, in March and September. It is free to interested readers worldwide. At present, more than seven thousand readers from over 120 countries access its articles on a monthly basis.


JIAD Editor:

Terry Daugherty, Ph.D.

University of Akron


Members receive free access to the Journal of Interactive Advertising, one of the benefits of membership in the American Academy of Advertising.

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