Best Conference Paper   

This recognition was instituted in 2005. Paper reviewers recommend manuscripts for the award. The top four or five papers are reviewed by a committee of five (the two immediate past vice-presidents and three research committee members). Authors are honored with a plaque during the annual AAA conference.


Nathan Evans, Dooyeon Park, "“The Effects of Format, Topic Knowledge, and Experience on Advertising and Brand Recognition for Paid Search Advertising"


Tae Hyun Baek, Chan Y. Yoo, & Sukki Yoon,  "The Impact of Augmented Reality on Self- Branded Connections and Purchase Intentions"


Tilottama Ghosh Chowdhury, Camelia Micu, Srinivasan Ratneshwar, & Eunjin Kim, "Differential Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks"



Kasey Windels and Mark Stuhlfaut, "Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies"



Cong Li, Wan-Hsiu Sunny Tsai, Gonzalo Soruco, “Perceived 'Hispanicness' Versus Perceived 'Americanness': A Study of Brand Ethnicity”



Lu Zheng and Joe Phelps, “Revising the Transportation-Imagery Model and Expanding Understanding of Persuasion via Narrative Ad”   



Tae Hyun Baek and Lijiang Shen, " The Effects of Message Framing and Counterfactual Thinking in Anti-Binge Drinking PSAs" 



Anna McAlister and T. Bettina Cornwell, "Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind and Siblings"



Scott Dunn and Janas Sinclair, “The Effect of Narratives on Perceptions of Parasocial Relation and Candidate Trust in Political Ads”



Hyung-Seok Lee and Chang-Hoan Cho, “Sporting Event Personality: Scale Development and Sponsorship Implications”



Joo-Young Kim, Jon D. Morris, and Joffre Swait, “The Six-Construct Model of True Brand Loyalty"



Ki-Young Lee and Hairong Li, “Alternative Measures of the Effectiveness of 3-D Advertising”

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