2017 AAA Annual Conference

  • 23 Mar 2017
  • 8:00 AM
  • 26 Mar 2017
  • 12:00 PM
  • Boston, MA


(depends on selected options)

Base fee:
  • Sponsor for the 2017 AAA Annual Conference

Registration is closed

The 2017 Annual Conference will be held March 23-26 in Boston, MA at the Back Bay Hilton Hotel

The Back Bay Hilton Hotel is located at 40 Dalton Street, Boston MA 02115. This 390-room hotel is located minutes away from Fenway Park, the Museum of Fine Arts and Symphony Hall. You will find world-class shopping at Copley Place Mall and The Shops at Prudential Center 


Cutoff date for reservations at our arranged rate is February 18, 2017, at noon. Our guestroom rate is $199 (single or double occupancy), plus 14.45 % occupancy taxes. Accessing the hotel’s link can make reservations: American Academy of Advertising This will take you to the page to make your reservations, or if you need additional assistance, please call +1-617-236-1100 and use the code “AAA.” Your reservation must be guaranteed by a first night room deposit with a major credit card.    

We have continued to keep conference fees affordable: $325 for members; $215 for students. Registration includes admission to all professional sessions, the opening reception, Fridays lunch with Rishad Tobaccowala, Strategy and Growth Officer, Member of Directoire + at Publicis Groupe, our Awards Lunch on Saturday), morning and afternoon breaks, the Friday Presidents Reception  and the Saturday night social event at the iconic CHEERS. Note that a last minute reservation fee of $50 applies after February 23rd


You are welcome and encouraged to invite family and guests to the lunch and dinner events as well as the Saturday off-site event ( Please note that family under the age of 21 cannot attend the Cheers event)  It is essential that you order your guest tickets when you make your own registration. It is a possibility that we will not be able to offer these tickets one regular registration closes..  


Three half day pre-conference sessions are available: 

 Market Research, Consumer Insight, and Creativity. Separate registration required: $50.


Toward a New Discipline of Computational Advertising. Separate registration required: $50.

The AAA/EAA Joint Doctoral Colloquium. If you sign up for this option, please contact Sara Rosengren: sara.rosengrem@hhs.se for further information. (AAA EAA Doctoral Colloquium,Separate registration required: $15.

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