Welcome!

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Current Issues and Research in Advertising, the Journal of Interactive Advertising and the annual conference Proceedings, the Academy disseminates research findings and scholarly contributions to advertising education and the profession.

 

If you are an advertising professional or an academic or student in advertising, journalism, business, mass communication, or a related field, the Academy invites your membership. Members of the Academy enjoy many benefits from their membership. Some of these are described in our membership page.


If you are a 2013 member and this is your first time logging into the new website, you do not have a password.  Please go to the log in screen, click the link that says Forgot Password, and follow the instructions to reset your password by email. 

What's New?


An FINAL version of the 2014 AAA Annual Conference program is available here. (updated as of 3/1/14)


The December 2013 AAA Newsletter is now available. Please click here. 


A Call for Papers for the 13th (European Advertising Academy) International Conference on Research in Advertising (ICORIA), which will be held in Amsterdam on June 27 and 28, 2014, is now available.  Please click here.


A Call for Papers for the Special Issue of the Journal of Advertising on Effective Messages in Health Advertising is now available.  Please click here.


The 2013 Global Conference Proceedings and the 2013 Conference Proceedings are now available (current AAA members only).  Please click here.



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