The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Current Issues and Research in Advertising, the Journal of Interactive Advertising and the annual conference Proceedings, the Academy disseminates research findings and scholarly contributions to advertising education and the profession.
If you are an advertising professional or an academic or student in advertising, journalism, business, mass communication, or a related field, the Academy invites your membership. Members of the Academy enjoy many benefits from their membership. Some of these are described in our membership page.
AdForum Ad of the Week
AAA Annual Conference
Hilton Boston Back Bay, Boston, MA
March 23 - 26, 2017
Information on Conference (click here) Annual
Program in PDF format(Final_program)
Registration 2017 AAA Annual Conference
AAA Global Conference
in conjunction with Waseda University - Tokyo, Japan – July 6-8, 2017
Acceptances have been sent.
Registration will open April 1, 2017.
Tentative Information on Conference (click here)Global
Tentative Program (Tokyo)
Calls and Notices
New Benefit for AAA/EAA Joint Members:
Starting mid- January, online access to the most recent content (last 12 months) of the International Journal of Advertising.
March 2017 Newsletter March 2017